‘Joe Pritchard confounded me. On one level you could say he has a head full of mumbo jumbo management speak nonsense that could switch you into suspend belief mode. But what he does is HELP you use those clearly well thought through tools to unlock your own capability in developing your own strategy, make decisions or even just face up to who and where you are.’ Jo Dixon, formerly Finance Director Newcastle United PLC, SERCO GROUP, Commercial Director UK, Europe and Middle East Serco